The use of intellectual property in the global sports industry is expanding at above-average rates across every IP category, according to a new report from the World Intellectual Property Organization (WIPO) released on April 25, 2026, to mark World IP Day.

WIPO's newly released "Technology SPARK" report documents a decade of accelerating IP activity in the sports sector. Between 2016 and 2025, more than 65,700 sports-related inventions were recorded worldwide, alongside over 1.25 million trademarks and more than 70,000 designs. Sports-related patents grew at 7.6% annually over the decade through 2025, compared to 4.4% for all patent filings. Sports trademark registrations grew by 6.1%, nearly double the overall rate, while design filings rose by 8.3% — also far above the global average.

This year's World IP Day theme — "IP and Sports: Ready, Set, Innovate" — reflects how IP-backed innovation drives growth in what WIPO describes as a multi-billion dollar industry, supporting both athletic excellence and fan enjoyment. WIPO Director General Daren Tang stated: "Sports is not just about muscle and bone but also about ideas and intangible assets. The club logos that fans are passionate about, the sponsorship deals that link brands with athletes, the technology driving athletic performance, the broadcasting deals that bring sports events to billions of viewers — none of it is possible without IP."

The report identifies golf, swimming, and racket sports as the most patent-intensive disciplines, driven by continuous improvements in equipment, materials, and performance technologies. Gym and fitness technologies lead in design filings. Major golf brands Titleist and PING lead sports patenting, alongside Nike and Adidas. The top design filers in 2025 were Srixon, Decathlon, and Callaway. Among trademark owners, the report highlights the cross-industry commercial pull of sports, with Disney, Apple, and Amazon appearing alongside recognized sports brands such as the NBA, WWE, and Decathlon.

Geographically, Asia is the top source of patents and designs, representing 63% and 76% of filings respectively, followed by North America at 22% for both patents and designs. Europe leads in trademark activity at 43%. While overall filing volumes remain lower in low- and middle-income economies, WIPO reports double-digit growth in sports-related IP activity in those markets, describing sport as "an accessible entry point for innovation and increasing awareness of IP in developing countries."

Several verified sources, together with artificial intelligence, were used in the preparation of this article. The content was reviewed by our editorial team prior to publication. Disclosure provided in accordance with Article 50 of the EU Artificial Intelligence Act (AI Act).